Growth Marketing Strategist

Hi, my name is Coley.

About Me

I am a Sales & Growth marketing executive who empowers sales and marketing teams to drive recurring revenue, margin growth, and competitive positioning. Over the past ten years, I have led teams to earn $750 million in incremental revenue, achieving up to 30% annual increases. I specialize in attracting more customers, reducing acquisition costs, and building customer loyalty.

CBS News Interview

Skillset/Achievements

  • Increased User Sign-Ups: Experience in optimizing onboarding flows and user experiences which boosted sign-up rates and acquisitions by 30% year-over-year.
  • Boosted Revenue Growth: Implemented innovative pricing strategies and refined monetization models which scaled revenue up to 27X.
  • Improved Customer Retention: Targeted email campaigns and personalized strategies to elevate customer retention rates from 60% to 85%, by delivering best-in-class guest experience.
  • Grew Profitability: Spearheaded innovative pricing strategies and product lines that achieved $750M in profitability.
  • Conversion Rate Optimization (CRO): Fine-tuned every step of the customer journey: optimized landing pages, customer journey processes, one-on-one, and app interactions, with each effort designed to enrich the brand.
  • Data-Driven Decision-Making: Consistently improved proficiency in data analytics by analyzing performance metrics, identifying trends, and making informed decisions based on data insights. This skill ensures efficient resource allocation and avoids wasted effort.
  • Experimentation and Testing: I thrive on experimentation: testing new channels, messaging, and strategies to discover what resonates with my audience. Successful experiments inform future campaigns and drive growth.
  • Cross-functional Collaboration: I build collaborative teams, including agencies, developers, brand marketers, and SEO specialists. Our ability to work seamlessly across disciplines ensures successful project execution and overall growth.

Leadership & Strategy Styles

Affiliative
Respect and buy-in are earned. Using emotional intelligence, I form collaborative relationships within my teams bonded by a unified vision, voice, and culture of unity.
Persuasive
Using behavioral science, I craft data-driven, journeys, and channel communication plans for customers that inform and persuade them into decision-making.
Up Marketing
Craft initiatives that accelerate growth by targeting higher-value customer segments, while aligning with expansion goals and positioning yourself as a market leader.

Customer Understanding

If you don't understand your customers, then your business has no standing.
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Adaptive Planning

Adaptability in today's agile marketplace requires clear goals and processes, executed by the right people.
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Data-Driven Strategies

You can have data without information, but you can't have information without data.
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Cost Optimization

In Marketing, the best ability needed to optimize cost is adaptability. Flexibility in this information age is crucial.
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My Portfolio

Please explore my portfolio by clicking any button below. Feel free to get in touch with me for further information/details.
Branding
Advertising
Digital Marketing
Social Media

Endorsements

  • Coley is one of those rare talents who can identify marketing goals, establish effective strategies and tactics, run marketing meetings to review and delegate assignments, follow up with Team Members to ensure all is progressing in a timely manner ... and on budget.
    - Mark Elmore CEO, Gaga Marketing
  • Coley makes a strong contribution across every department. If you walk through the building, from the parking garage to the penthouse, you will see his influence everywhere. - John Beucus former Director of Database Mktg, Pala Casino Spa & Golf Resort
  • Together, Coley and I created and executed a large-scale / full-market transit campaign to promote Pala Casino in San Diego and its surrounding areas with 15 wrapped & branded trains. Throughout the campaign, Coley was a consummate professional. He was detail-oriented, open to ideas, and regularly available for discussions. - Bill Woods Account Executive, Clear Channel Outdoor San Diego
  • Coley McAvoy is an absolute powerhouse as a Director of Marketing, demonstrating an unparalleled mastery of his craft, particularly in captivating the Hispanic market. His creativity knows no bounds, consistently delivering dynamic and innovative ideas that leave a lasting impact. Working alongside Coley has been nothing short of exhilarating, as his expertise has propelled our campaigns to new heights. - Marla Marquez Account Executive, NBCUniversal/Telemundo
  • I highly recommend Coley as a marketing professional of exceptional caliber. His strategic insight, creativity & attention to detail consistently elevated campaigns to new heights. With his dedication and expertise, he would undoubtedly be a valuable asset to any team. - Kevin Gudat Founder, COO Brand Assassins
  • Coley is an outstanding employee who is brilliant, self-motivated, works well under pressure and who cares deeply about the quality of his work and the people around him. - John Beucus former Director of Database Mktg, Pala Casino Spa & Golf Resort
  • I would highly recommend partnering with or hiring Coley in any marketing capacity. Any company or business would be lucky to have him. - Bill Woods Account Executive, Clear Channel Outdoor San Diego

Let's Talk

If you're a company on the lookout for a seasoned marketing professional who blends hard skills with deep emotional intelligence, then let's connect. Reach out to me, and let's craft a winning strategy together.
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